Creativity On Demand
My creativity is found, among others, in writing. I have a habit to plan my days and to say that I’m going to write between 15:00 and 17:00. In the last months I have experimented a lot with these kind of things, trying to figure out if I could train my creativity muscle in such a way that I can turn it on when I want too.
This on demand creativity muscle is for sure not trained enough yet. In the last weeks while designing two new websites it became clear that small tasks like a 500 word article is no problem whatsoever. But big creativity doesn’t come with an on/off button.
I’ve spend a total of 3 days trying to find the right design for our new Shark Sports website and just couldn’t find it. I was getting more and more frustrated. Until on day 3 I accepted I couldn’t find a good design. So I stopped searching for it and went on to relax, sport and watch a movie for the rest of the day.
The next morning I was inspired again and built the whole website in one day. It’s strange to see how such a big shift can occur and while I have a pretty good control on creativity on small stuff like a blog post, I still have to train harder on extensive articles and for example my book (2000 words burst or more).
So in the mean time I’m going to plan 3 creativity half days per week . They will be 9:00 to 12:00 on Monday, Wednesday and Friday. I will plan what I will write and have to deliver beforehand and see how far I will come.
And of course in the mean time I will still keep use of my creativity outburst when I just have to sit and write stuff down, even when it’s two in the morning.